There have been great changes in the past two decades in the retail industry due to increased internet connectivity, increased number of users with personal computers and increased penetration of smartphones. An intrinsic case study is one in which the investigator has a personal interest in the case in question. When agreement on purchasing goods is completed successful, order on the purchased goods I made and delivered to the customer on the right time to avoid any inconveniences. Store sales at the same time, set up online sales. 2. E-Commerce is easier in terms of market entry especially when geographical limits are no longer relevant while in traditional commerce market entry is not that easy; due to the fact that a lot of research has to be done physically. Many conscious shoppers have asked themselves the same question — what are the impacts of shopping online versus traditional retail on the environment and society. Cengage Learning; 7 edition. E-Commerce on the other side has really employed the use of email in communication and this makes it easier for the company to solve problems very fast and exchange information in the required manner giving a good platform for the organization to interact well with its suppliers and vendors via the internet that is fast and safe. A platform for second evolutionary has been provided over a long period of years together with a giant step for humanity and shopping that was used. Such corporate images bring trust which so important especially for direct sales (Turban, 2006). Transportation is the best way of delivering goods to customers in this type of business especially if the good is a tangible one. The E-commerce has seen improved market, product and customer analysis. (2010). The way people use or spend money has also been greatly influence by E-commerce. Impact of e-commerce on traditional retail. Control of the sorting, packaging and shipping process of the organization have to be well controlled for the sake of ensuring that customer satisfaction is increased. The company website help in revising of the products that the customer have ordered, editing the them and even reorganizing them to suit the demand of the customer. There has been great changes for the past two decades in the retail industry due to the progress of The Times and high developments at have all been evident in the economy. Many people are now using the internet to transact various activities within their industry. In addition to that, it has made it relatively easy to keep customer and client database for confirmatory requirements (Bidgoli, 2002). In traditional retail, business communication incorporates face to face communication, use of telephone lines or the use of mail systems. This electronic system represents so far the biggest revolution in currency since the replacement of gold with cowry shells in traditional retails (Chaudhary, 2010).The diversity of electronic financing system is perfectly suited for the internet and is greatly supported by many governments. They search for the products from the website through the use of the iPads, iPhones, tablets and computers that give them easy access and assured purchasing techniques. A common debate in assessing the impact of e-commerce is the extent to which it complements existing fixed store retailing, as an alternative channel, or replaces existing channels—the “clicks and bricks”/ “clicks or bricks” scenarios prevalent in the jargon. In E-Commerce type of business, everything that is done is digital and low overhead cost is incurred compared to the traditional commerce type of business where overhead cost is too high. Administrative work and especially that which has to be done internationally has really benefited from Electronic commerce and the cycle time for such work has significantly reduced by around 90% (Turban, 2006). However in traditional commerce, transactions are very slow; since, one has to go to the premises physically and this will take much time to do purchasing of the required goods. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Electronic Commerce: Principles and Practice. The business transactions of electronic commerce are processed in an automated system (Gotzamani & Tzavlopoulos, 2009). E-commerce entered a period of consolidation since 2001,, Traditional firms learned how to use web to strengthen their market position. The use of internet doing business gives the firm high exposure of exploring new markets that lead to high profits to the firm having attracted customers from all over the whole world. Many companies are reducing the number of workers down to core essential staff. Therefore, customers are assured of safe shopping experience especially when they are searching for high quality products that are urgently needed at their premises. What is the Right way for Traditional Retailer to Move to Digital? This slows the ability of customers to be more informed on the product that they are purchasing. The use of e-commerce has transformed the traditional commerce by lowering the operational costs, while at the same time improving on the levels of services offered by such organizations. Customized solutions are a key to success in ensuring that the cost of logistics is reduced in the organization. These write ups were central in the generation of insights of each case since they are important in managing the analysis process, particularly for large volumes of data. Availability of goods and services anywhere and anytime is the key characteristic of the e-commerce retailer’s logistics system that ensures customers get all that they want without failure. For many retailers, the growth of ecommerce has expanded their brands’ reach and positively impacted their bottom lines. According to Shin-Ping (2008), E-commerce requires specialized systems of both finance and accounting. impact of e-commerce business on traditional bricks-and-mortar stores from both retailer and shopper perspectives. The evaluation of e-commerce impact on business efficiency. The retail industry had a flat growth but still managed to hire a net 645,000 new jobs. Views abound on the impact of the Internet and e-commerce on traditional forms of retailing. The diagram below shows the outlook of e-commerce market from the year 2009 to 2012 in billion dollars. Subramani, M., & Walden, E. (2001). Gunasekaran, A., & Ngai, E. W. T. (2005). Journal of Electronic Commerce Research, 12(1), 78-93. Retail and wholesale trade E-commerce: What the numbers really mean. The impact of E-commerce technology resources and management skills on organization capabilities in Malaysia. This have created pressure to retailers since their customers are increasing. Case study provides a systematic way of looking at events, data collection, and information analysis, reporting of the analyzed report (Myers, 2009). Services to customers: Since most of the information related to the business in E-commerce is readily available online, service to the customers has greatly improved. (2011). In E-Commerce, business transactions are made simple to use with the advertising of goods and services being so efficient. Halim, M. S. A., Musa, N. M., Embat, A. M. B. M. S., Amin, Wan Abd Aziz B. Wan Mohd, Muda, M. S., & Noor, N. M. M. (2012). During the Neolithic period, there were some innovations that were carried out in the subsequent formalization of the agriculture. 24 Sin Ming Lane Midview City #07-93, Singapore 573970, Unit C8, 21/F, Mai Wah Industrial Building, 1 Wah Sing Street, Kwai Chung, N.T., Hong Kong, How to Provide Exceptional Customer Service for E-commerce, 6 Reasons Why People Don’t Buy From Your Ecommerce Website, We're committed to your privacy. Gerring, J, 2007, ‘Case Study Research: Principles and Practices.’ New York: Cambridge UP. This report will describe retail and the history of retailing that has been taking place and explanations on how e-commerce has been impacting the traditional retail will as well be discussed. The phenomenon that is undergoing research always dictates to some extent the terms that involve dissection and examination (Farquhar, 2012). The number of online user in USA and UK has growth significantly during this period. The aim of improving the quality of their services is one of the reasons why companies ventured into the e-business segment. In this fast-paced world we now live in where there is a rapid increase in innovation, E-commerce have created a big impact on the retailing industry all over the world. Case study, research receives consideration as one of the best ways of generating new theoretical understandings that are not expected by other research methods (Yin, 2009). On the side of producing tablets, Amazon competes with Apple Inc. that produces the same product at a high quality. Traditional commerce does not have the electrical machine to control the manufacturing techniques that are employed for use in the company and this slows down its functionality in terms of reducing the inventories made in the company. San-Francisco: Jossey-Bass. The use of the internet and computational tools allows the integration of all business elements that improves the quality of the services offered. It is efficient in reaching the customer directly and embraces the bi-directional communication nature. (2010). Retailers are now able to sell their products all over the world. Volume 14, Number 5, P 756. By focusing on small samples, investigators can give an exceptional attention to cross-level relations and contextual factors, for example, institutionalization, sequential processes and structural factors that large scale empirical studies often must ignore or mechanism. Bidgoli, H., 2002. As technology is rapidly evolving, there is greater need for retailers to find out new ways to connect with their customers. In traditional retail shops swapping is not much practiced because; firms do not easily meet to discuss or reaffirm that. In this digital age, the nature of work and employment has been greatly transformed (Subramani & Walden, 2001). Managerial Law, 47(1), 167-196. International Journal of Quality and Service Sciences, 1(3), 271-279. This is the reason as to why the traditional retail makes profit through selling products and services to buyers from what is termed as mark-up of the actual cost of the product (Sobihah et al, 2014). E-commerce standard user interface: An E-menu system. It also ensures that there is efficient returns when handling goods to prevent any damage that might occur during transportation; since, this will interfere with the cost of logistics of the organization. When they are in need of doing mass shopping they shop in the merchandise stores and the specialty stores where they are assured of getting all the commodities they need in large quantities. Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms. E-commerce has really impacted on prices and reduced them because, people have access to compare prices of items and purchase the cheaper ones thus they have to be reduced. When applied to business, case study research or methodologies will adopt to the type sources and techniques that are available, especially in a way that the method has been adopted to some social science investigations. Stay up to date with the latest marketing, sales, and service tips and news. E-commerce has as well brought the compatibility importance that is connected with the legacy system that has to be employed by any organization that is out to prosper with reduced non-technological transactions costs. This is made possible by creation of a website and uploading it into a server that is accessible by millions of servers in a given country. In addition, e-commerce has a more sophisticated level of impact on supply chains: Firstly, the performance gap will be eliminated since companies can identify gaps between different levels of supply chains by electronic means of solutions; Secondly, as a result of e-commerce emergence, new capabilities such implementing ERP systems, like SAP ERP, Xero, or Megaventory, have helped … The smaller retailers are best in dominating the online retail space, while on a similar case, smaller retailers command the online dominance over big retailers. Barkley, E. F, Cross, K. P. & Major, C. H, 2005, ‘Collaborative Learning Techniques:’ A Handbook for College Faculty. Electronic Commerce, also known as e-commerce, entails purchasing and selling of products or services through electronic systems like computer networks and the Internet; it refers to not only buying and selling but also servicing customers and collaborating with business partners. Amazon.com is one of the earliest type of an E-Commerce shop that used to serve a wide range of customers in sell of books across the globe with its roots based in United States of America. This is to explain the rise that has also been evident in the efficiency in the delivery of goods by many of the organizations. You may unsubscribe from these communications at any time. The organizations structures have been altered due to the use of e-commerce together with the prices they allocate to different items. E-Commerce facilitates fundamentally the movement of goods from suppliers to customers. Before, when there were no e-commerce, retailers were restrained to only local and domestic consumers which was tough for them to create sales. They had to evolve form simple gathering and hunting techniques to more complicated gathering techniques. It also reduces sorting out time for the buyers (Gotzamani & Tzavlopoulos, 2009). Business to Business (B2B) and Business to Customer (B2C) are the main drives of the growth of internet retails. Moreover, human experts’ services can be expedited by the use of the help desk software (Chaudhary, 2010). Zhang, X., Li, Q., & Lin, Z. This study shows that there is a direct correlation between improved customers service and e-commerce in the retail sector. In the conclusion traditional and developing electronic retail will be discussed not to be a kind that can be substituted mutually; since they are reinforcing and mutually independent according to the discussion that will be provided regarding them. The firms operated by young entrepreneurs have higher propensity to apply e-commerce as part of their business strategy since this segment of the population is technologically savvy. See common e-commerce pitfalls. The use of e-ecommerce has benefited the traditional commerce by providing improved competitive advantage that comes with reduced errors, reduced cycle times, lower operational costs, and increased real time information. New York: Academic Press. E-commerce reduces the cost of logistics by ensuring that fast order processing of goods is enhanced to satisfy the wants of their customers on timely basis. Determinants of E-Commerce Customer Satisfaction, Trust, And Loyalty In Saudi Arabia. The companies are currently sourcing for employees from countries where wages are relatively cheap. E-commerce has profoundly impacted on the society in that most of the society business is done online at the comfort of their house (Gunasekaran & Ngai, 2005). Industrial Management + Data Systems, 108(8), 1009-1028. Here we discuss the social and economic impact of e-Commerce on society, and the main advantages and disadvantages. In traditional commerce there are middlemen while in the E-Commerce middlemen have been eliminated. Management Review: An International Journal, 9(2), 67-97. Corporate image: Through the web, new business entrepreneurs can establish their corporate images within no time. Promotion of products: An impact of electronic commerce is that it enhances the promotion of both services and goods due to the efficiency in the contact to customers. There are three types of case studies that can be conducted with each having its own resolution. The knowledge of the customers is highly increased through all the details they have given regarding their product in the website. E-commerce offers buyer and sellers a new method of communication and offers opportunities to create new marketplace and has created new activities and features in which consumers and businesses can participate. The relationship between E-commerce adoption and organization performance. Disadvantages of online retail. Eid, M. I. The economic impact that is portrayed by the E-commerce is the high opportunity that is availed as new entrants of the business model that is used as a key boundary of separating one boundary form the other. Trade began in this time and this was named as the production and distribution of agricultural produce of readily made food. Economie & Statistique, Retrieved from http://search.proquest.com/docview/1364836326?accountid=45049. Traditional commerce tend to have problems in giving their customers the best services due to the fact that they are not direct linked to their new or old loyal customers instead middlemen do. The regulatory environment has led to the impact of prices evident through the use of e-commerce in many of the organizations. In this technique a firm is required to offer something in exchange of something else from the other firm that they are trading with in the market. 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