“Confessions of a 30-Year-Old Gamer,” Time, January 12, 2007, http://www.time.com/time/arts/article/0,8599,1577502,00.html. Coyle, Jake. Whether it is written, televised, or spoken, mass media reaches a large audience. To unlock this lesson you must be a Study.com Member. In the context of digital communications, each poses some challenges. The Internet has been a key factor in driving globalization in recent years. Soon, you would feel comfortable only when you are sitting in front of your laptop or television which is indicative that you have a major problem. What are the potential negative outcomes of glocalization? It’s ever changing and is subject to influences, this is where the mass communication can have an effect on the cultural ethos of a society. One only needs to go to CNN’s official Twitter feed and begin to click random faces in the “Following” column to see the effect of media convergence through the Internet. The models reflect the degree to which we need to adapt our communications to local norms. Mary has worked around the world for over 30 years in international business, advertising, and market research. Yet one of the most remarkable shifts has been in the establishment of online-only news sources. This is the digital divide; the ability to access technology. In both cases these were transcultural communications because they reduced, and even eliminated, the subtleties normally associated with communication, making it apparently easier to communicate across cultures. 3 (2006): 433–434. However, only half the world's population has internet access. Speedy transmission: It requires only a few seconds to communicate through electronic media because it supports quick transmission. Enrolling in a course lets you earn progress by passing quizzes and exams. Even in wealthy countries, the digital divide exists when rural areas lack the communications infrastructure of urban areas, and lower income people cannot afford higher speed access and devices. Globalization in the sphere of culture and communication can take the form of access to foreign newspapers (without the difficulty of procuring a printed copy) or, conversely, the ability of people living in previously closed countries to communicate experiences to the outside world relatively cheaply. Visit the Communication in the Digital Age page to learn more. In his critical analysis “Deconstructing the Internet Paradox,” computer scientist, writer, and PhD recipient from Carnegie Mellon University Joseph M. Newcomer points out that the APA study did not include a control group to adjust for what may be normal “lonely” feelings in teenagers. Getty. The cultural differences can create conflicts and misunderstanding between parties involved in the communication process (Monippally, 2001, p.45). Communicating with these teams is now as simple as sending e-mails and instant messages back and forth, and often the most difficult aspect of setting up an international video conference online is figuring out the time difference. http://www.nytimes.com/2008/12/01/business/media/01soft.html, http://www.nytimes.com/2006/02/20/business/media/20youtube.html, http://www.time.com/time/arts/article/0,8599,1577502,00.html, http://www.comscore.com/Press_Events/Press_Releases/2011/4/, http://seattletimes.nwsource.com/html/entertainment/2008539776_aponthenetsiteoftheyear.html, http://www.nytimes.com/2008/08/24/nyregion/24meetup.html, http://www.google.com/publicdata?ds=wb-wdi&met=it_net_user_p2&idim=country: CHN&dl=en&hl=en&q=china+internet+users, http://www.nytimes.com/2009/09/06/jobs/06boss.html, http://www.nytimes.com/external/gigaom/2010/02/15/15gigaom-facebook-driving-more-traffic-than-google-42970.html, http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=1998-10886-001, http://singapore.usembassy.gov/062805.html, http://articles.latimes.com/2009/jul/21/business/fi-ct-neil21, http://ubiquity.acm.org/article.cfm?id=334533, http://people-press.org/report/479/internet-overtakes-newspapers-as-news-source, http://www.1up.com/news/world-warcraft-golf, http://query.nytimes.com/gst/fullpage.html?res=9C05EEDA173FF935A25753C1A9639C8B63&scp=5&sq=facebook&st=nyt, http://www.opendemocracy.net/johnny-ryan-stefan-halper/google-vs-china-capitalist-model-virtual-wall, http://news.cnet.com/8301-31001_3-10381622-261.html, http://nymag.com/daily/entertainment/2008/04/the_office_vs_30_rock_comedy_g.html, http://www.vanityfair.com/politics/features/2009/08/wolff200908, http://www.wired.com/underwire/2008/10/hulu-airs-seaso/, http://blog.facebook.com/blog.php?post=190423927130, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. And the digital divide is not just developed versus developing countries, but also about the rich and the poor, and the quality of technologies available to people. Google’s compliance with the Chinese government did not help it make inroads into the Chinese Internet search market—although Google held about a quarter of the market in China, most of the search traffic went to the tightly controlled Chinese search engine Baidu. Services. With 40 percent of the public receiving their news from the Internet (see Figure 11.8) (Pew Research Center for the People, 2008), media outlets have been scrambling to set up large presences on the web. “‘Globalization and Culture’: Remarks by Ambassador Frank Lavin at the Eisenhower Fellowship Conference in Singapore,” U.S. Embassy in Singapore, June 28, 2005, http://singapore.usembassy.gov/062805.html. NBC later posted the video on Hulu, where it could sell advertising for it. In digital communications, glocal can mean not just using language, but also images that are locally acceptable, while retaining the same core message. Verbal forms are the words that we speak and write. Sciences, Culinary Arts and Personal and career path that can help you find the school that's right for you. Just as users can comment on Politico articles (and now, on most newspapers’ articles), they can rate Hulu videos, and Hulu will take this into account. and MSN (Ingram, 2010). Computers, and the electronic writing they have enabled, significantly alter traditional conceptions of writing. Teams of software programmers in India can have a website up and running in very little time, for far less money than it would take to hire American counterparts. To learn more, visit our Earning Credit Page. The power to influence popular culture no longer lies with the relative few with control over traditional forms of mass media; it is now available to the great mass of people with access to the Internet. Technology brings cultures ever closer. In other words, social interaction on the Internet can only happen if your friends are also on the Internet. Blog. In 2007, when this study took place, one of Facebook’s most remarkable tools for studying the ways that young people connect was its “networks” feature. Neil, Dan. It also delivers electronic documents. Glocal may mean even adapting to local legal norms as to what can and cannot be communicated! “Politico’s Washington Coup,” Vanity Fair, August 2009, http://www.vanityfair.com/politics/features/2009/08/wolff200908. Kraut, Robert and others, “Internet Paradox: A Social Technology That Reduces Social Involvement and Psychological Well-Being?” American Psychologist, September 1998, http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=1998-10886-001. The nontraditional media approach of NBC’s programming culminated in October 2008, when NBC decided to launch the new season of 30 Rock on Hulu a full week before it was broadcast over the airwaves (Wortham, 2008). The following points highlight the advantages of electronic communication: 1. Cetirizine: Side Effects & Withdrawal Symptoms, How to Be Successful in College: Avoid Debt & Remedial Courses, Overview of the PTE Academic Writing Section, PTE Academic Speaking Overview & Question Types, Poetry Books & Activities for Kindergarten, Tech and Engineering - Questions & Answers, Health and Medicine - Questions & Answers. monsieur paradis – gathering in Kargath before a raid – CC BY-NC 2.0. It is not “periodical” in the sense that it comes out in daily or weekly editions; it is always updated. Jackson, Linda A. and others, “Does Home Internet Use Influence the Academic Performance of Low-Income Children?” Developmental Psychology 42, no. Until the 20th-century, we rarely were exposed to other cultures because communication technology limited who we could communicate with, where we could communicate, and even what we could communicate. credit-by-exam regardless of age or education level. communication mediums is addressed. In high context, cultures such as the Middle East, where meanings may be implied and nonverbal signals are important, communications may need to start with social niceties rather than the very direct approach in many low context Western cultures. The video game and the Internet community are investigated for their positive and negative traits, but also for the information the new Internet culture can provide for us. 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