That's just the way it goes. Carina Duffy When someone shares your post (or retweets, re-vines, etc.) That being said, there are four main areas your social media KPIs should be focusing on. Among digital marketing channels, email is one of the best for attracting potential customers to your website. It goes ahead of the number of followers you have and tells you how many of them are actually sharing your content, liking it and finding it useful. John Becker IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. Your social media KPIs (key performance indicators) need to be circled around generating new traffic to your site, increasing lead generation, and expanding your brand. Should we hire an agency or in-source our marketing? As it will give you a fair idea on how much each customer is worth and how much more effort and planning you should put into making your investment worthwhile. At the end of the day, you are running a business and it is important that you build a meaningful following on social media that is not only relevant but is also engaging. It’s human nature to express when they find something likeable, and social media makes expressing this emotion easier than ever. Digital Marketing Metrics. on April 25th, 2019, By If you’re not generating the kind of comments you expected, then you need to give your followers and fans something that will make them talk. This is the ultimate measurement of your success in social media marketing. Social Media KPIs to Focus on: Engagement. But it doesn’t give you the full picture. The conversions that have not yet resulted in a sale are also important to track. The top 13 social media KPIs. When you focus on understanding and recognizing the crucial social media KPIs, you will be able to keep track of where you’re going wrong and what is working for you. John Becker But don’t get too lost or stay too focused on the number of clicks. on August 28th, 2020, By Depending on the aim of a particular campaign, there may be various marketing performance metrics set up. And see how you can measure them the right way: In order to survive on social media and make your presence felt, your content needs to get noticed by your audience. Social media marketing is a fundamental part of any business, driving visits to a website and converting web users into leads. on November 11th, 2019, By on December 16th, 2020, By Plus, keep an eye on the bounce rate because if too many people are leaving right after visiting your page, all those clicks won’t matter. Likes are a strong sign and natural way to showcase your product or brand in a positive light. Video Sales & Marketing World 2021 is in the works. Carly Stec Remember, while these are all smart choices, you should only focus on the social media KPIs that are most relevant to the platforms your brand is active on and that have the most relevance to your audience's behavior when it comes to buying. Instead of going with those influencers with high number of followers, some of the brands now find that those influencers with close knit followers have more chances to convert. What Are KPIs in Marketing? You can't answer that question if you aren't measuring lead generation from social media. Your fans or followers may see the same content a number of times, each of which counts as an impression. To ensure you are getting the best ROI from your social media, you have to ask the tough question: How many of these engaged fans are actually interested in making a purchase from my company? KPIs for social media are many, but you just need a select few. There is nothing wrong in that because every business wants a high return on investment. The only way to ensure this (or even just get started), however, is by tracking the right social media KPIs -- beyond your fan, follower, or "like" counts. 12-Month They Ask, You Answer Implementation Plan, Short-term wins you can expect with They Ask, You Answer, How to get your team to buy in to They Ask, You Answer, What to do if your sales reps are missing their numbers during COVID, How to use LinkedIn to close more deals in 2021, Essential virtual selling tools and technology. Social KPIs are, essentially, data points that give you the context necessary for making informed decisions that fuel sustained success. The people that are just starting to scope out your business, however, will definitely visit your profile. Specially curated and vetted, these KPIs are what most social media marketing managers are tracking to bring their team to the next level. 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